Frontline staff are the main source of intelligence gathering tools any company can have. This is not only about the sales team it also includes the delivery team, accounts team, and the floor staff who interact with the client. These individual will always have a repour with the client and views on the current environment. This is a normal and powerful source that is over looked by management and in some cases badly missed used.
The Frontline training program is designed to assist the individual or team to learn how to filter what is relevant and valuable information and what is not. each delivery method is focused on the individual and collective skill sets and working with what they can do.
Gathering information is not always about asking the right questions, it can come from observations, listening, and general market indicators that are visible for all to see on a daily basis. Only the top 10% of sales professionals do this naturally and instinctively. Majority of sales professionals can not see this as it is an un-quantifiable skill and will need to be coached in developing this and understanding how they convert what they see into actionable practices focused on results.
In todays dynamic market this skill set / ability is a must for any sales professional, manager to have going forward as without it the ability to see and take advantage of the opportunities will be heavily decreased while the impact from undetected risks impacts will be amplified on the company. Now is the time to looking and learning from the markets and not focused on historical data and skill sets and practices.
If you would like to know more about this topic please get in touch through the contacts page and I will be happy to answer any of your questions.
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