2022 Business insights Series:
Through the last 2 years of Covid-19 we have seen the loss of the single most important source of sales & market intelligence to any company regardless of size. This intelligence is based on observing first-hand the impact of the total disposable dollar value in circulation, and where is it being spent has on all businesses.
Covid-19 and all aspects of the associated lockdowns, and restriction of trade, have led to changes in the domestic buying patterns, affecting both the company (regardless of size) and their clients. It is now disjointed and dysfunctional at best, as a result of all these changes.
The loss in sales & market intelligence is in the form of access to the raw data collected through direct client contact and being able to observe the activity in a market, based upon freedom of movement and choices of the end customer.
Next biggest impact on the ability to gather relevant and accurate sales & marketing data is due to the major supply chain disruptions and the ability of stock movements and availability impact on the end users buying pattern influences in the marketplace. In 2022 this is going to become a major source making a direct impact on all businesses performance and the greatest source of opportunities leading into 2023-2024.
To survive in a post covid environment, sales leadership needs to look at how they can restore/rebuild new & existing sources of Sales & Market intelligence so they can best position the company, then achieve the targeted growth needed to achieve the move from survival to thriving.
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Posted: Thursday 17 March 2022